Many creative companies hinge on maintaining the exclusive use of their intellectual properties (IPs). Being the only company that produces something from a certain IP is not only a financially viable way of doing business, but its also the law if that company owns the IP.
Its for this reason that upper management and policy makers should care deeply about the IPs that they hold. Its also why the latest trends in financing IP assets should be paid attention to. IP rights are not only valuable assets but can also be important sources of financing. The desire to enhance innovation is a important concern for creative companies, and access to financing is crucial for start-up companies.
Rights to the exclusive use of an IP can increases a company’s asset value, and understanding the value of the IP can have a knock on effect in making informed decisions in the future. This helps upper management to negotiate more effectively with other companies, and facilitate access to credit.